Cassie RichardsonREALTOR®
Strategy, storytelling, and execution made all the difference.
Selling a $1.3M custom Southwest-style home in Zionsville took more than a sign in the yard, it required careful pricing, detailed preparation, creative marketing, and a tailored launch plan that resulted in a full-price, cash offer in just 5 days.
From the very first walkthrough, I knew this home was different. Its craftsmanship, character, and design were worth highlighting, but to do that right, I needed a clear strategy. I arranged a full appraisal to make sure we priced it correctly and even called the original builder and architect to collect the details that made the home one of a kind. Every tile, every beam, and every design choice had a story, and I wanted buyers to understand its full value.
To give this property the best chance of success, I left no detail to chance. I studied past listings for insight, brought in a professional stager to highlight its best features, and hired a home inspector so buyers could see a clean bill of health upfront. I also connected the sellers with trusted repair companies so they could focus only on what mattered most. Even the family cat had a relocation plan, ensuring that every showing was smooth and distraction-free.
When it came time to list, I carefully selected the day to maximize visibility and built momentum toward an open house that was anything but ordinary. To bring the home’s Southwest character to life, we catered themed food and created an environment that made buyers feel the lifestyle the home offered. Customized signage and professional print materials reinforced the story we were telling, sparking curiosity not just from buyers, but from the community as well.
The result was exactly what the sellers hoped for, and more. Within five days on the market, we had a full-price, cash offer in hand. This wasn’t about luck; it was about preparation, strategy, and creating a marketing plan tailored to a truly unique property. For the sellers, it meant a smooth, stress-free process and the confidence of knowing their home had been valued and presented exactly as it deserved.
Cassie RichardsonREALTOR®
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